THE SWEET SMELL OF VICTORY WIN DETERGENT’S INNOVATIVE FORMULA ELIMATES ODOR TO KEEP WORKOUT GEAR SMELLING FRESH

New York, NY – Whether it’s following a triumph on the court, a long run or even setting a personal record in the gym, nothing can ruin the sweet smell of victory – except the stench of one’s personal workout gear or team uniform. WIN detergent is specially formulated to keep synthetic uniforms and workout gear smelling fresh no matter how hard you sweat!

When workout gear smells “sweaty”, what’s really being sniffed is gas produced by bacteria that feed on the oils from skin. While most detergents are formulated to clean cotton fabrics, they tend to drop the ball when it comes to effectively eliminating the odor in the synthetic fabrics – the material commonly found in performance wear and team uniforms. This is because cotton, a plant-based fabric, absorbs water and naturally repels odor causing oils allowing it to smell better than synthetics after being washed.

WIN’s innovative formula contains ingredients that wick away these odors causing oils from the synthetic fibers. Once the oils have been freed from the fibers, synthetic formulated Surfactants, which are special detergent molecules found in all soaps, go to work. The molecules help synthetic materials grab onto the water during the washing process and once it’s complete they pull odor causing oils and bacteria down the drain with them – leaving workout gear with a fresh and invigorating smell.

Because WIN understands that consumers who are discerning about their active wear are just as discerning mindful about how they clean it, the company developed two versions of their wildly successful detergent.

WIN Blue is, the version recommended for the first time WIN user, leaves workout gear with a light fresh scent. Created with those who have sensitive skin in mind.

WIN Green is dye and fragrance free and formulated with more sustainable ingredients— meeting the Environmental Protection Agency’s Safer Choices’ standards.

WIN is available at specialty stores around the country and Amazon.com For more information please visit www.windetergent.com