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Miss Universe Beauty Pageant January 2017 in Manila, Philippines

Miss Universe is an annual international beauty pageant that is run by the Miss Universe Organization. Along with its rival contests, Miss World and Miss Earth, this pageant is one of the most important and publicized beauty pageants in the world. It is held in more than 190 countries worldwide and seen by more than half a billion people annually.

The pageant was founded in 1952 by the California-based clothing company, Pacific Knitting Mills, and the Miss Universe Organization and the brand is currently owned, along with Miss USA and Miss Teen USA, by WME/IMG.

Miss Universe Organization licenses local organizations that wish to select the Miss Universe contestant for their country, and approves the selection method for national delegates. The current Miss Universe logo – “the woman with stars” – was created in 1998.

In 2015, after businessman Donald Trump, then co-owner of the pageant, made statements about illegal immigrants from Mexico in his U.S. presidential campaign kickoff speech, NBC decided to end its business relationship with him and stated that it would no longer air the Miss Universe or Miss USA pageants on its networks.

In September 2015, Trump bought NBC’s share of the Miss Universe Organization, becoming its sole owner for three days, then sold the entire company to the WME/IMG talent agency.

The current Miss Universe is Pia Wurtzbach of the Philippines who was crowned on 20 December 2015 in Las Vegas, Nevada, USA.

Philippines’ official candidate to this pageant is Miss Universe Philippines Maxine Medina. Brimming with beauty and confidence that one can’t help but think that – indeed – a back-to-back win (after Pia) is not at all impossible. When asked to name at least two contestants who could be thorns in her path to victory, she simply answered, “no one” because she is visualizing herself as the successor of Miss Universe Pia Wurtzbach come January 30. You might think that she may have gone overconfident. But no, she delivered her answer in such a tempered manner that you can feel the sincerity stemming from within.

Maxine shared that her training has been comprehensive and the only thing she asks for are prayers from all Filipinos to guide and see her through each step of the way. There is no doubt that she will forge ahead and prove to all and sundry that the host delegate deserves to be the next. She has done her homework and would not want nothing more than to give the Filipinos the gift of victory right before our very eyes on January 30, 2017 at the Mall of Asia.

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