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Mabuhay Restaurant breaks into mainstream market!

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American Chef and television personality Anthony Bordaine predicted that “Filipino food is the next big thing in America”. The famous chef saw it coming. Mabuhay Restaurant is seeing and experiencing it happening. And for sure many other Filipino restaurants in America are experiencing the same.

Gil Valenzuela, owner and Chef of Mabuhay Restaurant, reports that his restaurant has been catering to big corporate offices throughout the Chicagoland on a regular basis. “Our catering clients include United Airlines corporate office, AON, DHL, Kraft Foods, BMO Harris Bank, American Hotel Register, O’Hare Plaza, LA Fitness, Lifetime Fitness, ATI Ohydical Therapy, Advocate Health, Northshore Hodpitals, Kellogg School of Business, Roosevelt University, Pampered Chef, Morraine College and many more.

“Our kitchen is very busy preparing lunches for hundreds of people from Monday through Friday. We set up our food at a lobby or a section of a cafeteria and employees of these offices line up to buy their lunch and we always sell out”., said Gil.

“We serve Filipino food like pancit, adobo, lumpia, chopsuey, barbecue on bamboo sticks. To many people, this is their introduction to Filipino food and a number of them would visit our restaurant to try other Filipino dishes.

As the list of their corporate clients grow, so is the exposure of Filipino food to new audiences. “I feel like we are contributing to the breaking of the bamboo ceiling in the American food industry”, says Gil noting that “Our customers are not just Filipinos. Ninety nine percent of those who line up to buy our food are non-Filipinos.

Filipino food continues to make an inroad into the mainstream American market as restaurants like Mabuhay make a special marketing effort to reach the larger American market.

Also, many young Filipino chefs are making big splashes by winning national cooking competitions. A famous restaurant in New York won a prestigious national burger competition with their entry of longanisa burger with banana ketchup and atchara. Another one beat their competitors with her adobo burger using the pandesal as the burger bun.

Meanwhile, a number of Filipino words that had been added to the Oxford English Dictionary are words that refer to food such as sinigang, pan de sal,pasalubong, pulutan, halu-halo, adobo, and pancit among many others..

By the way, the word “MABUHAY” also made it to the Oxford English Dictionary.

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