Feast or Famine Launches “Survive+Thrive” Style Line

Introducing Feast or Famine, a new streetwear brand challenging the conventional design and aesthetics of your average run-of-the-mill streetwear brand. Founded by Owner and Creative Director MARTIN O’LOUGHLIN, Feast or Famine is based out of NYC and seeks to revamp the energy of streetwear. Furthermore, the brand visually showcases the mindset of surviving and thriving in a grueling New York lifestyle. Th e name itself is the core foundation of what drives the brand and separates it from other streetwear labels. Break it down even further and the definition of the title can mean many things – Win or Lose, All or Nothing, Eat or Be Eaten or Survival of the Fittest.

For Feast or Famine there is no third direction.

The clothing line features strong graphic imagery and easy to wear silhouettes, along with each design containing a limited run, never to be recreated aft er the season ends.

Founder Martin O’Louglin states:

“Anyone who is truly looking to elevate their style and is bored of what is currently available in the marketplace should look into Feast or Famine. Our brand was not created by an outsider who thinks they can swoop in, do some research on a specific demographic and then hire a team of designers to create product driven by sales data. Feast or Famine is born from the culture. We understand our audience because we ARE the audience. Streetwear labels in general are lacking brand loyalty. It will be the focus of Feast or Famine to bring that back.”

Martin has spent the last 15 years building and generating profits for numerous established name brands such as the NBA, Nike, Dickies, Eddie Bauer, Sean John and Jordan, just to name a few.

For more information, please visit feastorfamineofficial.com

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