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ABS-CBN Global Launches a New, Rebranded myx with More Shows and Expanded Digital Distribution

The global media company aims to invest in the next generation of Filipino Americans with digital and linear brands geared toward entertainment, lifestyle, and culture.

FOR IMMEDIATE RELEASE – LOS ANGELES, CA – November 5, 2020 – ABSCBN Global is investing in the next generation of Filipino American audiences with today’s launch of the new myx, a premium cable, radio, and digital content provider. myx has been a trusted and established media platform among young music- loving Filipinos since 2007 and this relaunch positions it as the go-to for trendsetting content which now includes entertainment, lifestyle, and cultural commentary. The brand aims to portray what makes its audience uniquely and unapologetically Filipino American across multiple platforms.

“We’re thrilled to bring exciting new content and digital experiences to the nearly 110 million in the Philippines, & 10 million Filipinos around the world who demand premium, quality entertainment,” says Jun Del Rosario, ABS-CBN Global Head of North America. “myx allows us to be more innovative as a company and to serve the discerning needs of our audience more immediately. Wherever they are, we will be too.”

myx is currently distributed in over 20 million homes via cable and satellite providers in the United States, it’s territories & the Middle East. myxRADIO, a 24/7 commercial free radio station, has over 3 million monthly listeners in the United States & Canada. The new myx expands its distribution footprint with its launch on Amazon Prime Video, Twitch, and kumu among other digital channels. myx is the first Filipino American storefront on Amazon Prime Video.

myx’s programming includes shows that represent the entertainment needs of Filipino Americans.

ABS-CBN Global has had incredible success distributing Philippine content worldwide with their flagship channel TFC which has a viewer base of over 4M worldwide. ABS-CBN content is also seen worldwide through it’s YouTube channel with 30M subscribers and is the second largest channel in Asia.

The rebranding of myx reinforces their dedication and investment to the nearly 5 million Filipinos in North America, which includes Kollective Hustle launching later this month, their co-production of Sony Pictures’ narrative feature film, Yellow Rose, which released in theaters in early October, the international music marketing of artists like Kiana V. & Inigo Pascual, The global media company aims to invest in the next generation of Filipino Americans with digital and linear brands geared toward entertainment, lifestyle, and culture. and a partnership with Tremendous Communications, a leader in Asian American entertainment marketing.

“Asian Americans lead in digital content consumption in the United States and over index in streaming service subscriptions,” says Jeremiah Abraham, Founder and CEO of Tremendous Communications. “Given that Filipinos are the third largest Asian American population and growing, ABS-CBN Global is strategically positioned to be at the forefront of this important and influential consumer group.”

The complete programming and distribution lineup can be found on myx’s newly launched website: http://myx.global/ ###

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