Incredible Group Launches New Line of Squishi and Scented Products from SOUR PATCH KIDSTM, OREOTM, and SWEDISH FISHTM!

Get Ready to Squish, Squeeze, and Sniff to Sensory Delight!

TORONTO, ON. August 8, 2024 – This Summer, Incredible
Group is adding three new licenses to their Squishi line that will satisfy every collectors dream- SOUR PATCH KIDSTM, OREOTM and SWEDISH FISHTM Designed to delight collectors of all kinds, this new line promises to bring joy, nostalgia, and sensory satisfaction to every squeeze.
Each Squishi product is meticulously crafted to ensure maximum
squishiness and durability, making them perfect for stress relief, sensory play, or simply squeezing away the day’s worries. Plus, with their vibrant colors, playful designs, and enticing scents, these Squishi products offer a multisensory experience that’s truly one-of-a-kind.
“We’re thrilled to introduce these new Squishi Toys to the world,” said Saul Sacks, President of Incredible Group. “Our team has worked tirelessly to create a product that captures the essence
of these beloved brands while delivering an unparalleled sensory
experience. Whether you’re a fan of SOUR PATCH KIDS, OREO, or SWEDISH FISH, these Squishi products are sure to put a smile on your face.”
“We’re excited to partner with Incredible Group on this exciting
new venture,” said Melissa Renny Sr. Director Licensing Mondelez International. “Their creativity and innovation have brought our beloved brands to life in a whole new way, and we can’t wait to see families enjoying these playful new products.”
The collection has garnered interest from a robust lineup of well-known retailers across Canada
and the United States. Starting this summer, shoppers can find SOUR PATCH KIDSTM, OREOTM and SWEDISH FISHTM toys at the following retailers:
● Canada: Cineplex, Party City, Indigo, Mastermind, Jean-Coutu, Canada’s Wonderland, Shoppers Drug Mart, Northwest, Lawtons and independent stores
● USA: Meijer, It’Sugar, Cracker Barrel, BAM! FYE, American
Eagle, Aerie, Hot Topic, Spirit Halloween, and Independent Toy and Gift Stores