October: WINGS to Host Purple Tie Ball, Online Fundraising & Awareness Campaign Featuring Signature Purple Purse Designed by Serena Williams in Partnership with Allstate Foundation
ROLLING MEADOWS, IL-(October 2, 2018)-WINGS, Chicagoland’s largest anti-domestic violence non-profit organization, is joining the Allstate Foundation Purple Purse challenge, a friendly fundraising campaign in which organizations working to end domestic violence across the country compete to raise funds and awareness, with the top teams earning a $100,000 grand prize donation from the Foundation. WINGS’ provides shelter and family support to people fleeing domestic violence, but also provides services and education to break the cycle of abuse, which will be showcased in October during National Domestic Violence Awareness Month.
“The Allstate Foundation has done such incredible work to shine a light on domestic violence and we absolutely accept their challenge to use this campaign to raise additional funds and awareness to support the victims of domestic violence,” says Rebecca Darr, CEO WINGS Program. “The purple purse has become an important symbol of our call for greater domestic violence awareness and that one of the best female athletes in the world has added her voice to this cause and helped design this year’s purse is a tribute to the victims of domestic violence.”
WINGS and domestic violence by the numbers: 1 in 3 women and 1 in 4 men are victims of domestic violence
99% of domestic violence victims also experience financial abuse, a control tactic to keep victims hostage
7,000,000 children are affected domestic violence each year in the U.S.
In 2017 WINGS served over 1,100 adults and children who were victims of domestic violence
In 2017 WINGS provided over 10,000 hours of services to the children affected by domestic violence
96% of domestic violence survivors sheltered and serviced by WINGS do not return to abusive relationships
The Purple Purse Challenge was created by The Allstate Foundation in 2014 combining the recognized color of domestic violence awareness with the purse, a symbol of a woman’s financial domain. Since that time the Challenge has raised nearly $10 million, which this year runs from October 2nd thru October 31st. Each participating organization receives a purse to use for fundraising and awareness. WINGS will hold an online drawing for the purse during the month of October as part of its overall campaign efforts.
WINGS will also host its 11th annual Purple Tie Ball on October 6th in celebration of the survivors of domestic violence. Additionally, WINGS will launch a social media campaign using #BreakTheAbuseCycle as a way to educate the public about the patterns of domestic violence and ways to recognize and end that abuse.
“Even though 1 in 3 women are victims of domestic violence, 1 in 3 people think even a discussion of this is taboo,” says Darr. “We have this conversation all year long, but October in particular is our time to speak. It’s our time to ask each other not to look away. And it’s our time to ask for help to raise money to support the women, men and children who suffer this violence and to break that vicious cycle of abuse.”
To help WINGS Program win the Purple Purse challenge and end domestic violence, the public can visit www.BreakTheAbuseCycle. net to make a donation. ###
The 2018 purple purse, designed by Serena Williams, debuted in ELLE Magazine (USA) today.