Reasons You Need to Advertise While Business Is Strong, to Succeed

By: Joe Mauricio

 

Over the last few years, I have noticed an oddly consistent trend in small Asian business advertising habits—business owners who are doing things completely backward. Surely, you can’t be one of them too, right?

Do you feel the need to advertise and launch a marketing campaign when business begins to slow down? If you said yes, I want to give you why that mindset is poison.

FIVE REASONS YOU NEED TO ADVERTISES WHEN BUSINESS IS STRONG:

1. If business is strong and money is coming in, you have available cash fl ow to support advertising campaign.

2. A strong client or customer base removes the unnecessary pressure of this campaign needs to bring in focus on end results you tend to lose sight of the path that gets you there in the fi rst place.

3. In contrast, without that stress, you are more likely to think outside the box and allow your marketing to be more creative. Creative advertising has a better chance to create an emotional response in potential customers. Emotional responses trigger chemical reactions in the brain. This helps customers to remember your brand.

4. Current customers may have forgotten about other services that you offer.

5. Advertising works in cycles, and may take some time before prospects become a customer. Advertising doesn’t typically make customers want to buy your services, and they might not be ready for it yet. It’s a game of timing. This is why we see the same commercials on television. It’s about brand awareness.

Regardless of size, every successful company is built on proven advertising techniques. The goal of advertising is to increase awareness and make a measurable connection with prospects.

You will never know what your business is capable of, unless you speak up. Target your customers. Target your competitors’ customers.

Are you having real conversations with your customers? Don’t text or email, talk to them on personal basis. A NO is not a NO forever. Talk to them, till they say yes.

No matter how you look at it, advertising or social situation, a company needs to promote itself. It needs to advertise to remain successful. Investing in your company’s future ensures that you will have successful future.

If you wait until you’re struggling, you won’t have the ability to advertise properly. Your goal is to always remain at the forefront of a customer’s mind because if you aren’t, someone else is.

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