VIA Times – September 2014 Issue Vital News, Vibrant VIews for Asian Americans in Chicago & Midwest
a beauty brand made created by Chicago local Tarik Khribech who donates up to 15% of sales to help and support the Berber women (mostly widowed and divorced) in his native Morocco to support their family lives and help empower women in a country that is dominated by men. L’or D’afrique is a contemporary beauty brand that stands for all things pure: offering an assortment of undiluted, organic products including Argan Oil, Hydrating Moisture Conditioner, Intense Hydrating Set, and Purificante Cleansing Shampoo. Embracing the all-natural elements of the earth and incorporating them into beauty routines all over the map, L’or Da’frique is a musthave product collection to bring out your inner beauty and health. There are many benefits to using 100% organic Argan Oil on your skin, hair, and nails. These include:
• Offers deep moisturizing to dry and flaky skin to make it soft and smooth
• Prevents and reduces the appearance of fine facial lines and wrinkles
• Fades age spots and blemishes
• Lightens acne scars and sun spots
• Creates an even skin tone and offers a glowing complexion
• Prevents the formation of stretch marks and helps in lightening the ones that exist
• Helps in healing diaper rash
• Prevents break outs
• Provides relief from itching and inflammation associated with psoriasis and eczema
L’or D’afrique’s founder, Tarik Khribech, discovered that Argan Oil is handmade by Southwestern Moroccan (Beber) women who worked ten to twelve hour days to make the oil from the kernels of Argan trees. Donating a portion of L’or D’afrique’s sales to these women influences financial independence for the painstaking work and skillset each woman works to create Argan Oil we use regularly.
