The top 10 most successful celebrity beauty brands in 2023

The research reveals:

• Rihanna’s beauty empire is the one to beat when it comes to successful celebrity beauty brands. Fenty Beauty has received an overall score of 9.76/10 with a whopping annual revenue of $582,833,321.37. It is the wealthiest brand on our list.

• Kylie Cosmetics ranks second with an overall beauty score of 9.64/10. The reality TV star has been creating makeup for 9 years now and has over 25M followers on Instagram.

• Selena Gomez’s Rare Beauty completes the top three with a score of 8.97/10. Recently involved in some drama with the Biebers, Selena has peaked on Instagram and is now the most followed woman on the platform and her brand has over 4M followers. Further insights from the study also reveal:

• Kylie Cosmetics is the most popular celebrity beauty brand on Instagram with over 25,800,000 followers on the platform.

With 7,708,000 Google searches in the past year, Rare Beauty has been hitting the headlines for all of the right reasons and is the most sought-after brand on Google.