Disney’s Newest Christmas Ad Will Make You Cry

Despite November just beginning, it’s never too early for some holiday cheer! Disney just released their newest animated ad for the Christmas season and it somehow found a way to make everyone cry in just under 3 minutes:

The ad, which features the Christmas traditions between a granddaughter and her lola (grandmother), is part of Disney EMEA’s “From Our Family To Yours” campaign. They’ve partnered with Make-A-Wish to sell the vintage Mickey Mouse doll shown in the short to benefit the foundation.

Angela Affinita, Disney’s director of brand and creative marketing, consumer products, CPGP EMEA, told The Drum, “We all have unique traditions, especially at Christmas, so being able to draw on my own experience with my Filipina grandmother and the making of star lanterns to bring a level of authentic creativity is pretty special.”

Because the short features a heartwarming story that features a Filipino family, people online were quick to talk about how special it felt. And yes, many cried.