New study reveals that Converse is the favorite male fashion brand in the US

The team at Underfit looked at Google search data and Instagram data to identify the biggest male fashion brands, as well as the biggest trends and the biggest male fashion influencers across the globe.

The most common male fashion brand on Google is Converse, the most-searched-for male fashion brand in 20 countries around the world. In close second is Tommy Hilfiger, the biggest male fashion brand in 19 countries.

1. Converse – 92,020,000 Annual Global Searches Converse received a massive 92 million global searches over the last year, making it the most searched male fashion brand on our list of 129 male fashion brands.

2. Uniqlo – 87,660,000 Annual Global Searches The world’s runner-up is Uniqlo, with 87 million annual searches. This Japan-based company has found international success and is our second most-searched-for men’s fashion brand globally.

3. New Balance – 71,680,000 Annual Global Searches

The second footwear brand to make up our top five most searched for men’s fashion brands is New Balance, with over 71 million annual searches globally. New Balance is one of the world’s biggest sports footwear manufacturers.

Further findings:

Italian blogger, actor and fashion designer Mariano di Vaio is the biggest male fashion influencer in the world, with 6.6 million followers and an average of over 84,000 likes per post.

Chelsea boots are the biggest male fashion trend of 2022, with a whopping 8 million global searches on Google and 473,000 hashtags on Instagram.