BUD LIGHT LIME EXPANDS SUCCESSFUL RITA FRANCHISE in Time for Spring and Summer Entertaining

ST. LOUIS – The popular Bud Light Lime-A-Rita franchise continues its expansion by introducing Lemon-Ade-Rita, a new summer seasonal flavor joining the Rita brand. Bud Light Lime Lemon-Ade- Rita is a lemonade margarita-flavored alcohol beverage with a twist of Bud Light Lime that is ready-todrink with just one pour and best served over ice.

Lemon-Ade-Rita is perfectly positioned to provide consumers with a new taste sensation and joins the Rita portfolio including permanent flavors Lime-A-Rita, Mang-O-Rita, Raz-Ber-Rita, Straw- Ber-Rita and seasonal flavors Apple- Rita and Cran-Brr-Rita. The new Lemon-Ade-Rita naturally aligns with Bud Light’s fun and social positioning and is an ideal choice for parties and outdoor refreshment, especially as the weather gets warmer.

Bud Light Lime Lemon- Ade-Rita will be available in 12- pack, 8 oz. cans, four-pack 16 oz. can and 25 oz. cans. Ritas are 8%* alc/vol flavored malt beverages that blend the refreshment of Bud Light Lime with the taste of authentic margaritas flavors. For more information on Bud Light Lime Rita, visit www.BudLightLime.com or www.Facebook.com/BudLightLime. Anheuser-Busch